In an exclusive interview with the Energy Channel, Ricardo Honório spoke with Mike Yang, who oversees sales for SOSEN LED Driver in Latin America and North America. The company, renowned for its advanced LED technologies, is increasing its global presence and sharing new expansion strategies.
Mike Yang highlighted SOSEN's significant efforts over the past two years to establish itself in key markets such as Europe, North America, South America, and Asia. He emphasized that the company, now well-recognized for its innovation and quality, is investing in local sales channels, participating in exhibitions, and enhancing factory infrastructure to reinforce its image as a truly international brand.
"We are introducing several new products," Yang said, specifically mentioning high-power solutions for sports lighting, medium power for cultural lighting, and low power for public lighting. These products undergo rigorous quality testing to ensure reliability and reduce warranty issues.
A distinctive aspect highlighted by Yang is the company's commitment to accessibility and customer support: "We have an international team with speakers of Portuguese, Spanish, Chinese, and English, so we can quickly respond to our customers' needs without the barrier of time zones."
SOSEN is also dedicated to listening to its customers and adapting its offerings as needed. With over 300 engineers, the company continuously innovates, with the goal of becoming a market leader by 2030.
Discussing the potential of the Brazilian market, Yang emphasized its importance to the company’s strategy in Latin America. He reaffirmed SOSEN's commitment to maintaining high quality standards, timely delivery, and guarantees, which will help consolidate its leadership in the region.
With a clear vision of globalization and constant innovation, SOSEN LED Driver is prepared to meet future challenges and continue solidifying its position in the international LED driver market.
SOSEN LED Driver Expands Global Presence: Exclusive Interview with Mike Yang
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